27 seeks to provide affordable but more importantly effective nutrition for athletes and anyone looking to take that first step in the beginning of their journey.

27 Energy was born when Co-Founder Landon Lesser ran Ultra Week 2025 on a 27$ budget. As the week went by, we determined that we wanted to change the Sports Nutrition market for the better, bringing people the highest quality products at a reasonable price.

Right now, we remain committed to perfecting the formula for our Macro Gel coming Fall of this year. We are very excited to kick off this campaign and have ambitious plans for the future including expanding our Gel flavors, developing our own line of running vests/apparel, and creating revolutionary products.